| Types | Keyword | Matched Query |
| Misspelling | Optmyzr | Optmyzer |
| Plural, Singular | Keyword Tool | Keyword Tools |
| Stemming | Ad management | Ad Manager |
| Abbreviation | Pay per click | PPC |
| Accents | résumé | resume |
| Word order(with same meaning) | conversion tracking | tracking conversion |
| Function words | pricing for optmyzr | pricing optmyzr |
| Implied words | RSA Ads | RSA |
| Synonym | Query tool | search terms tool |
| Paraphrase | PPC Tool | what is a good PPC tool I can buy |
| Same Intent | Optimize shopping ads | PLA management tool |